Idoia Cuesta, the new path for crafts: Loewe, Zara Home…
Idoia Cuesta is a textile creator and contemporary basket maker for Loewe.
It could be said that crafts are resurfacing thanks to large firms, at least it’s putting the focus on it
There are hardly any craftsman, workshops that continue to transmit ancestral knowledge, the costs of raw materials, the fast fashion focuses on speedy mass production instead of paying attention to details and the economy…
Idoia Cuesta, mastering the craft.
Craftsmanship is partly or wholly a work hands, in which time does not count, but a resoult of something aunique where quality prevails above all else and for sure, its imprint will transcend the following generations, providing added value to each brand for being something authentic and special.
Idoia Cuesta is a textile creator and contemporary basket maker.
Idoia Cuesta, lives in Outeiro de Rei Galicia, Spain. It is there where her artisan basketry workshop is located and where she works for luxury firms like Loewe,or the shops ofZara Home
Her beginnings were very different, “I wanted to do Fine Arts but they didn’t let me.” Then, she opted for biology, so while was doing research at the university she began, in parallel, with her training at the Lugo craft and design center.
And one day, by chance, I tried a basketry course and there, indeed, I felt another crush. When you find a way to express yourself, it’s wonderful.
When she had to decide what she would dedicate her time to, she was very clear: she wanted to be a basket weaver. First her training as a textile artisan and then she continued in basketry techniques: “Knowledge about plant species was what linked me with biology.”
This connection between textiles and basketry is something that has always characterized their collections. Six years ago she won theNational Craft Award.